HOW MANY LABRADORS ARE IN THE UK?
Overwhelmingly, dogs are the most popular pet in the UK. Around 28% of UK adults own a dog, according to pet charity PDSA. This infographic from Statista shows that there was a total population of 13.5 million dogs in the UK in 2024.
In the first quarter of 2025, we can already see which breeds are the most popular in the UK; Forbes, Tug-E-Nuff, Waggel and many others have announced that the Labrador Retriever is the firm favourite.
It’s no surprise to many that the Labrador Retriever comes out on top; long a favourite breed in the UK and regularly featuring in the top 10 of popular breeds year on year. In fact, if you were wondering how many Labradors are in the UK, the latest figures from The Kennel Club show that over 38,000 Labrador Retrievers were registered in 2023.
WHY LABRADOR RETRIEVERS ARE THE STARS OF THE UK’S MOST POPULAR DOGS IN 2025
In the vibrant landscape of the United Kingdom’s canine community, one breed continues to steal the spotlight, capturing the hearts of millions with its unwavering charm, intelligence and versatility. Yes, we’re talking about the most popular of all dogs in the UK: the Labrador Retriever. In 2025, Labradors firmly solidified their status as the top dogs in the UK and there are several compelling reasons why.
Adaptability and Dependability:
Labrador Retrievers are renowned for their adaptability and versatility, making them the perfect companions among the UK’s most popular dog breeds for a wide range of lifestyles. Whether you’re an active outdoor enthusiast or a laid-back homebody, Labradors seamlessly integrate into various environments with their friendly demeanour and adaptable nature. They’re truly a dependable dog in any family situation and that’s why they’re so loved by so many people here in the UK.
Intelligence and Trainability:
Ranked among the most intelligent dog breeds, Labradors excel in obedience training and are quick learners. Their innate intelligence, coupled with an eagerness to please, makes them ideal candidates for more advanced training and this has helped them become one of the most popular dog breeds in the UK. And as any Lab owner will tell you, they simply love food! Because they are so food-orientated, they are keen to perform in order to get a well-earned treat, making them great animal actors.
We see Labrador Retrievers take up various roles in society, from agility participants, trick dogs and trained gun dogs to loyal family companions and even dog models. Labradors thrive on mental stimulation and enjoy learning new tricks, a trait not common even among many of the most popular dogs in the UK. This not only strengthens the bond between them and their owners but also showcases their impressive capabilities. It’s no surprise, therefore, that on top of being one of the UK’s most popular dog breeds, we see many Labrador Retrievers in the dog modelling world.
Rising Stars in Entertainment:
Labrador Retrievers have become fixtures in the entertainment industry, gracing screens both big and small. From starring roles in films (like Marley & Me) and television shows (like Downton Abbey) to featuring in advertising campaigns such as the famous Andrex puppy marketing. Labradors are in high demand for their photogenic looks, friendly disposition and their ability to steal the spotlight effortlessly. Their presence in the media not only elevates their popularity as the UK’s most popular dog breed but also serves as a testament to their charisma and star quality.
Dog Modelling and Advertising:
In the realm of advertising, Labradors reign supreme as sought-after models, effortlessly showcasing products and capturing the audience’s attention with their undeniable charm. Their photogenic appearance and natural poise make them perfect candidates for advertising campaigns, whether it’s promoting pet products, household items or even luxury brands. Labradors’ widespread appeal beats many of the UK’s most popular dogs and transcends demographics, making them a favourite choice for advertisers looking to make a lasting impression and it is reflected by how many Labradors are in the UK. This is a dependable, highly trainable dog that is perfect for working on set or in the studio. As one of the most popular dog breeds in the UK, it’s no surprise that brands wish to align with the Labrador Retriever’s loyal army of followers.
Beloved Family Companions:
Beyond dog modelling, above all, Labradors are cherished for their unwavering loyalty, affection and devotion to their families. Their gentle temperament and playful nature make them exceptional companions for children, adults and seniors alike.
Whether frolicking in the backyard, cuddling on the couch or embarking on outdoor adventures, Labradors cement their reputation as one of the UK’s most popular dog breeds by enriching the lives of their owners with their boundless love and companionship. It’s easy to see why they’re a firm favourite.
Labrador Retrievers continue to hold sway as the most popular dogs in the UK in 2025, thanks to their adaptability, intelligence, versatility and irresistible charm. It’s no surprise that photographers, film and TV producers often request this breed. Their presence captivates audiences and leaves an indelible mark on audiences of all ages. As they continue to enchant us with their endearing qualities, it’s no wonder that Labradors remain the most popular among dogs in the UK dog world.
WORKING WITH THE UK’S MOST POPULAR DOG BREED AT THE ANIMAL TALENT
On top of their charm and exceptional qualities, guess how many Labradors in the UK love the spotlight? The answer is a lot, and at The Animal Talent Ltd, we work with many well-trained Labradors as models for film, television, adverts and print.
All our staff are DBS-checked and ensure that the animals have a fun time while on set. Our team members pursue a commitment to improving the lives of animals off and on set. Therefore, if you need a confident and well-trained Labrador who loves the spotlight, why not search the talent we have on our books?
Register your talented Lab (or any other animal) on our register page. For more information on dog modelling, feel free to contact our expert handlers today!
