Breed: Pembroke Welsh Corgi
Date of birth: 01/04/2025
Gender: Male
Neck circumference: 33cm
Chest circumference: 54cm
Base of neck to base of tail: 54cm
Height to shoulder: 21cm
Weight: 10kg

If Kingston upon Thames had an unofficial mayor, Rum would be running unopposed. No walk is complete until he has greeted every person and every dog along the route! This is a big personality carried low to the ground: bouncy, affectionate and endlessly sociable, a corgi who considers every stranger a friend in waiting and every quiet moment an opportunity for a cuddle.

He already has a professional credit to his name. In December 2025 Rum featured in a Butternut Box advertisement for a YouTube series, sailing through a seven-hour day on set; a persuasive proof of the patience for long sessions his form promises and of a dog entirely at home under studio lighting and flash.

Few breeds carry cultural weight like the Pembroke Welsh Corgi. Bred as a cattle-herding dog in the hills of Pembrokeshire, the Pembroke became the lifelong companion of Queen Elizabeth II, who kept more than thirty across her reign and fixed the breed forever in the national imagination – a legacy renewed on screen through The Crown. Meanwhile the internet crowned the corgi its favourite dog, from Cheddar in Brooklyn Nine-Nine to Ein in Cowboy Bebop, and Rum’s classic red and white markings, foxy grin and famous low-slung silhouette place him squarely in that tradition. He can even lift those trademark ears on cue, gifting photographers the perfect alert expression on demand.

Any production with a royal or aristocratic flavour should have Rum on speed dial. Period dramas, palace comedies and heritage-tinged advertising all benefit from an authentic Pembroke trotting through the frame, and this one takes direction. He barks on cue, drops into a down, quietens on command and fixes his gaze on his handler when asked, so scripted beats come together quickly.

His trick list leans wonderfully theatrical. He plays dead with full commitment, sprawls onto his back or side for maximum comic effect and carries a basket like a seasoned delivery dog, ideal for bakery scenes, market stalls and storybook adaptations. For emotional payoffs, he runs and leaps into waiting arms, tailor-made for reunion scenes at stations and front doors. He follows a target and a laser pointer for precise movement across a set, works happily among props and walks confidently off lead outdoors, with a whistle recall bringing him back from across the park.

Rum is built for commercial stills. He holds a pose, stays serene while products are arranged around him and ignores even the most tempting food styling, a combination that lets art directors compose shots at leisure. British heritage brands, tea houses, tourism boards and anything trading on royal charm gain instant recognition from a corgi in frame, while his comfort in clothing opens up seasonal knitwear, Halloween and Christmas campaigns in his S/M wardrobe.

Because he is relaxed being picked up, carried and even gently suspended, lifestyle shoots can pop him into shopping baskets, bicycle panniers and doting arms without a wobble. Toy and game brands can exploit his ball-nudging party piece, and his meet and greet polish makes him a crowd magnet for store openings, fan events and social media activations, where an internet-approved corgi smile converts passers-by into followers faster than any billboard.