Breed: Pug
Date of birth: 07/10/2024
Gender: Male
Neck circumference: 37cm
Chest circumference: 56cm
Base of neck to base of tail: 38cm
Height to shoulder: 28cm
Weight: 10.8kg

Loki was named after a trickster and has been living up to the billing ever since. Black-coated where most of his breed runs fawn, irresistibly compact and equipped with a face that hovers perpetually between mischief and adoration, he has already accumulated professional credits that include brand work for Top Life, a starring role in the music video “Oh My Pug” and UGC content for The Nest and Pet Attix. He was, as his owner puts it, born to be a star. The evidence strongly supports this.

The Pug is one of the oldest documented companion breeds in existence, treasured by Chinese emperors as far back as 200 BC and guarded with a privilege afforded to very few living things. Dutch traders introduced the breed to Europe in the sixteenth century and its rise through the continent’s royal households was swift and total. William and Mary of Orange brought their pugs to the English throne; Napoleon’s wife Josephine relied on her pug Fortune to carry secret messages to her husband during her imprisonment; Queen Victoria kept more than any of her predecessors. The black colouring, governed by a recessive gene, is considerably rarer than the classic fawn and lends Loki a sleek visual distinction that sets him apart within a breed already renowned for stopping people in their tracks. In popular culture the Pug’s screen credentials are considerable, from Frank the alien-wrangling pug in Men in Black to a generation of advertising appearances that have made the breed practically synonymous with personality.

Exceptionally food motivated and a remarkably fast learner, Loki acquires new skills within a handful of repetitions and brings a focused, good-humoured willingness to every working session. He is calm under pressure, socialised to a high degree and adaptable to virtually any environment he encounters.

Few dogs at any size offer the combination of expressive range and sheer comic physicality that Loki brings to a production. His smile on command, play dead, nod, look sad and pretend to be scared cues give directors a full emotional palette to draw from and his howl on command delivers a distinctive vocal moment that no conventional bark could replicate. He dances both solo and in partnership with his handler, walks on his hind legs for short sequences and rolls into a blanket burrito on cue – the kind of specific, reproducible charm that scripted comedy and warm-hearted advertising are built around.

His supremely floppy, pliable body means he can be carried like an infant or slung casually from a co-star’s arms, producing completely natural-looking physical interactions that costume and prop-heavy productions particularly value. His prior music video experience confirms he is entirely at ease with the pace and energy of a full production environment.

Loki’s black coat photographs with a graphic boldness that contrasts sharply with the fawn pugs most commonly seen in commercial imagery, giving brands an immediately fresher visual angle on a breed that audiences already love. He wears clothing, glasses, hats and a GoPro harness without objection and holds a pose reliably under studio flash and professional lighting, which keeps shoots running efficiently. Pet fashion labels, accessories brands and lifestyle publications will find in him a model of considerable stylistic range.

His product placement training and motion capture capability extend his commercial reach into more technically demanding content. Premium pet nutrition brands, urban lifestyle campaigns and toy or entertainment companies targeting dog owners will all benefit from a model whose credentials, charisma and sheer screen presence make him one of the most fully formed performers on our books.