Breed: Labrador
Date of birth: 07/12/2021
Gender: Male
Neck circumference: 47cm
Chest circumference: 77cm
Base of neck to base of tail: 67cm
Height to shoulder: 57cm
Weight: 31kg

A deep fox red coat, broad chest and warm, trusting eyes give Archie the kind of wholesome good looks that make people smile before he has even reached them. Archie is solidly built with the classic Labrador frame and moves with a relaxed, tail-wagging enthusiasm that fills every frame with genuine warmth.

The Labrador Retriever traces its origins to the fishing communities of Newfoundland before being refined by British sportsmen into the world’s most popular gundog and companion breed. The fox red shade sits at the deeper end of the yellow spectrum and has surged in popularity in recent years lending a rich, autumnal quality that sets Archie apart from the more traditional golden or chocolate Labradors seen on screen. From Marley & Me to Andrex the Labrador remains the go-to breed when a brief calls for instant likeability.

Archie is sociable, obedient and universally adored. He thrives on interaction with people of all ages, relishes outdoor adventures and is highly food motivated which keeps his focus sharp throughout a working day. His commercial experience with Cox & Cox and Pet Drugs Online confirms he understands the pace of a professional shoot.

Archie’s broad appeal and biddable nature make him a natural for heartwarming family features, Sunday evening dramas and festive advertising where a loyal Labrador anchors the emotional core of the story. He sits pretty, bows, begs and barks on cue giving directors a diverse palette of expressive moments to draw from. His strong recall from a distance allows for wide outdoor sequences that capture the freedom of a dog in full stride.

His love of water and paddleboard training open up adventure and coastal storylines that many dogs simply cannot deliver. He fetches items, finds hidden objects and walks backwards on command bringing versatility to detective narratives or playful children’s series. His distraction-proof temperament ensures he remains locked in even across lengthy, multi-take shoots.

Archie’s rich red coat and sturdy build photograph with a warm, aspirational quality that suits country estate brands, premium pet nutrition labels and outdoor clothing companies looking for an image that radiates trust and vitality. He holds a pose under professional lighting and studio flash without wavering keeping art directors firmly on schedule.

Water sports brands, holiday cottage platforms and family lifestyle publications would equally benefit from his presence. He works confidently in water, walks off lead across open landscapes and wears a GoPro comfortably for dynamic point-of-view content. His existing catalogue experience means he transitions between setups with the ease of a seasoned professional and his meet-and-greet skills make him a strong candidate for live events and brand activations.