Breed: Umbrella Cockatoo 

Date of Birth:  27/10/1998

Sex: Male

Measurements:

Neck circumference: 25cm

Length (base of neck to tail): 30cm

Height  (floor to shoulder): 30cm

Chest circumference: 30cm

Weight: N/A

Charlie Junior Jackson is a true original. With his striking white plumage, expressive crest and undeniable flair for the theatrical, he’s as much a performer as he is a pet. Brimming with personality, Charlie lives for the spotlight and adores being part of the action – especially if it involves music, movement or an enthusiastic audience. His daily dance sessions, particularly to the likes of Lady Gaga and Prince, are a spectacle in themselves and have catapulted him into viral stardom on TikTok.

Highly interactive and deeply bonded to his human companion, Charlie thrives on attention and social interaction. He’s cheeky, endearing and full of zest, always ready to engage with toys or launch into a passionate vocal performance. Though he’s not a flyer, his climbing abilities are impressive and his curiosity boundless – with a particular fondness for staircases, where he’s become a bit of a digital sensation.

The Umbrella Cockatoo, native to the Indonesian islands, is known for its affectionate nature and intelligence. Recognised by their dramatic crest – which fans out like an umbrella when they’re excited – they are among the most emotionally expressive of the parrot family. In popular culture, cockatoos have long been admired for their comedic timing and sociable temperament, often featured in films and television as mischievous, high-energy companions. Their brilliant white feathers and vivid personalities make them unforgettable screen presences.

Charlie’s natural charisma and responsiveness make him exceptionally well suited to lively, entertaining roles. He flourishes in environments where he can interact dynamically with actors, props or music – be it through dancing, playing or offering a few well-timed words. His affinity for rhythm and movement opens up opportunities for musical sequences, comedic cameos or energetic advert spots.

Perfect for family programming, quirky commercials or music-related content, Charlie brings a sense of fun and unpredictability to any set. His climbing talents can be woven into inventive scenes, and his expressive reactions offer directors a wide emotional palette to work with. Whether perched on a performer’s shoulder, dancing beside a lead character or interacting with toys on cue, Charlie injects life and humour into every moment.

He also adapts well to studio environments, understanding simple words and responding confidently to cues, which allows for smooth filming across various formats.

Charlie’s striking appearance and animated behaviour make him a standout subject for visual campaigns. His bright plumage, attention-grabbing crest and animated expressions create captivating stills and video content. From fashion features with a surreal edge to high-concept lifestyle promotions, Charlie adds an eccentric yet polished touch.

Brands looking to evoke fun, creativity or personality in their campaigns will find Charlie to be a natural asset. He could star in everything from tech advertisements, music merchandise, children’s educational content and even avant-garde editorials where movement and emotion are part of the visual language.

With props like rattles, water bottles and balls of yarn, he engages playfully and stays present, offering photographers plenty of variety and movement. Whether centre stage on a vibrant set or providing contrast against minimalist backdrops, Charlie delivers visual intrigue and irresistible energy. He is particularly suited to campaigns that need a bold, talk-worthy presence – and he knows exactly how to steal the scene.